BrandPush is a press release distribution service that aims to help businesses gain exposure and build credibility through media placements. In this BrandPush review, we’ll take an in-depth look at the key features and benefits of using this PR automation tool.
Overview of BrandPush
Founded in 2016, BrandPush is a SaaS platform that automates the process of writing, distributing, and tracking press releases. The company currently has over 50,000 users worldwide ranging from small businesses to large enterprises.
Some key things to know about BrandPush:
- It provides pre-written article templates on various topics that users can customize for their business. This saves time spent writing from scratch.
- BrandPush has partnerships with over 5,000 media outlets globally, allowing it to distribute press releases to a wide network of websites, newspapers, magazines and blogs.
- An AI-powered algorithm analyzes press releases and recommends the most relevant outlets to target for each release. This improves the chances of placement.
- Users get real-time tracking of release openings, placements and social shares. Detailed analytics help measure the performance and ROI of campaigns.
- The platform integrates with tools like Google Sheets, Zapier and Mailchimp for workflow automation and follow up outreach.
- Pricing starts from $49/month for the basic plan and goes up to $199/month for premium features and team accounts.
Ease of Use and Customization Options
One of the main advantages of BrandPush is how simple and intuitive it is to use. The drag-and-drop interface allows users to write, format and schedule releases with just a few clicks.
Some aspects that make the platform very user-friendly include:
- Pre-made templates that are easy to fill in with your own content. Topics include new product launches, company milestones, executive announcements, etc.
- Rich text editor features like fonts, images, hyperlinks, etc. to craft visually appealing releases.
- Scheduling options to time releases for optimal reader engagement.
- Targeting filters to pick relevant outlets based on niche, location, readership, etc.
- Tracking dashboard displays real-time stats on openings, shares and placements in one view.
- API integrations let you pull in existing content from other sources seamlessly.
The level of customization also gives users control over the formatting, styling and distribution of each campaign. Overall, BrandPush minimizes the learning curve for PR distribution.
Media Partnerships and Reach
One of the biggest strengths of BrandPush is the scale of its media network – over 5,000 websites, newspapers, magazines and blogs globally. This extensive reach across regions and niches helps maximize the exposure for each press release.
Some notable publications that BrandPush distributes to include:
- Huffington Post
- Yahoo Finance
- Fast Company
Lesser known local outlets are also covered to target niche audiences. The platform constantly adds more partners every month based on user demand.
Having direct connections with editorial teams means a higher chance of placements compared to mailing releases individually. BrandPush’s AI algorithm also analyzes each release to recommend the most relevant outlets for maximum impact.
Performance Tracking and Analytics
Comprehensive tracking and reporting is a standout feature of the BrandPush platform. Users can view real-time stats on how each campaign is performing to optimize future strategies.
Some key metrics provided include:
- Release openings – Number of times the release was opened by media contacts
- Placements – Count of placements secured on websites, newspapers, etc.
- Social shares – Total shares, likes and comments generated on social networks
- Geographic and outlet breakdowns – Insights on best performing regions and publications
- Time-series and comparative charts – Track progress over time and against past campaigns
- Notification alerts – Get updates on new openings and placements via email/app
The analytics dashboard presents data in an easy-to-understand visual format. Users can also export reports in PDF/Excel formats for record-keeping.
This level of transparency helps measure campaign ROI, identify top performing angles/outlets and make data-driven decisions for the next launch.
Other Notable Features
Some other useful features of the BrandPush platform include:
- Integrations with tools like Google Sheets, Mailchimp, etc. for workflow automation.
- Ability to create and manage multiple user accounts for teams/agencies.
- Customer support via phone, email and live chat from marketing experts.
- Regular webinars and tutorials on maximizing PR results with digital tools.
- Option to upgrade to premium plans for VIP media list, one-on-one coaching, and other advanced tools.
- Intuitive mobile app for iOS and Android to manage campaigns on the go.
- 45-day money-back guarantee for new users unsure about long-term commitment.
- Regular platform updates and new features based on evolving industry and user needs.
In summary, BrandPush provides a comprehensive PR automation solution for businesses of all sizes looking to build brand awareness cost-effectively. The extensive media network, easy-to-use interface and robust analytics make it a top choice for marketers to leverage the power of press releases. A free trial is available to test out the platform.